Creating Interest is the second step of a professional sales call, and is also critical to getting appointments with a prospect, making appointments with a gatekeeper, or getting responses from an email, voicemail or text message.

In all of the above situations, and even if you have an appointment, you have only about twenty seconds to get that person’s attention. Twenty seconds to convince that person that maybe, just maybe a conversation with you might have value for them, their family or for their company. Twenty seconds to establish credibility, believability, and possibility. Twenty seconds to make them want to open up and discuss with you their true needs. It will change the tone of the entire conversation.