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Course description

Creating Interest is the second step of a professional sales call, and is also critical to getting appointments with a prospect, making appointments with a gatekeeper, or getting responses from an email, voicemail or text message.

In all of the above situations, and even if you have an appointment, you have only about twenty seconds to get that person’s attention.  Twenty seconds to convince that person that maybe, just maybe a conversation with you might have value for them, their family or for their company.  Twenty seconds to establish credibility, believability, and possibility.  Twenty seconds to make them want to open up and discuss with you their true needs.  It will change the tone of the entire conversation.


Classroom training

Creating Interest is part of the Consultative Selling Course that features all six steps of the planned customer discussion.  This three-day course can be taught with cross-industry examples, group practice and twelve hours of evaluated role-plays.  To discuss an in-class Consultative Selling Class for your team or company, please call GDA at 800-966-4321.


On-Line Course

1003 Creating Interest on-line is part of the Consultative Selling Curriculum that features all six steps of the planned customer discussion.  The on-line course features interactive skills training, practice, and certified testing along with downloadable worksheets ideal for creating meaningful summary notes.  The course will take between two to four hours and can be completed, stopped and resumed at the student’s option.  Offered on-line, the student can elect to take just this course or take Creating Interest as part of the Consultative Selling Series.  Click here to enroll in 1003 Creating Interest.

If you want to discuss a customized on-line course for your company,
call GDA at 800-966-4321


Blended Learning

After completing 1003 Creating Interest on-line, the student is eligible to attend a live webinar with a GDA certified instructor and other students who have completed 1003 Creating Interest.  The instructor will practice live situations suitable to the students’ environments. During this 90 minute live session, all students will benefit from their own practice and feedback, plus from listening to the practice and feedback of up to twenty other students.  Offered on-line, the student can elect to take just this blended course follow-up or take Creating Interest as part of the Consultative Selling Series.

CLICK HERE to enroll in 1003 Creating Interest Blended Learning Webinar.

If you want to discuss a customized on-line course for your company,
call GDA at 800-966-4321


30 Day Immersion Program

In just one month, a sales person, customer support person, or an entire company can dramatically enhance the responsiveness of customers in meetings, from voicemails and emails and gatekeepers, as well as with inbound callers.  Through a deliberately-planned immersion of skills, examples, personal application, coaching, and peer support, the GDA 30 Day Immersion will enhance and change behavior to best practices forever.


Key features of the GDA 30-Day Immersion include:

● Four Creating Interest skills webinars hosted by senior GDA sales consultants, each with over 30 years of sales and customer service management experience.

● Downloadable guides for the individual and for the manager for applying Creating Interest skills to the student’s environment.

● Live chat room on Creating Interest topics with peer comments from around the world.

● An invitation to take the complete on-line course on Creating Interest with built-in interactions, quizzes, testing, down-loadable notes tools, and  certification.

● Tweets, Linked-in comments on Creating Interest successes and issues

● Creating Interest Success Stories from sales and customer service people from around the world.

CLICK HERE to enroll in the 30-Day Immersion in Prospecting.

If you want to discuss a customized 30-Day Immersion Course or Curriculum for your company,
call GDA at 800-966-4321.


iPhone App

One of the best ways to have access to the techniques featured in GDA’s course on Creating Interest is by downloading the app onto your iPhone.  The app features audio review from the course content, complete with examples of what Creating Interest discussions sound like when done well.  The audio only feature is designed so that the student can listen on the run, during exercising or while traveling.  Then, when the techniques are fresh in their minds, students can RECORD their own examples right into the app for review up to the minute before beginning an important customer conversation.

CLICK HERE to download the Creating Interest app from the app store.


Customer Comments

Amazing.  Takes the awkwardness out of initiating calls to new prospects.

  • Sales Rep, Hewlett Packard

I can’t believe that all this time, I was just starting right into the presentation, and then wondering why the customer wasn’t connecting with me.

  • Account Executive, American Express Establishment Services

I love having three ways to create interest!      I won’t ever leave this out of any sales call.

  • Honda Financial, Dealer Rep

In a workshop during the first class, we set 19 appointments.  The second class set 27, and the third set 35 appointments during the class itself.  Normally, we would have set half that many working all day.

  • Thomson FindLaw, Inside Sales Manager

Using the IBS to create interest got me right into the president’s office on the first try.

  • Account Executive, Maritz Inc.