Course description

“Sooner or later, in order to grow, you need to sell to people who are not already your friends.”

Let’s face it, most people who could buy your products and services… who should buy your products and services, aren’t even looking right now.  Worse, many who are looking, aren’t looking at getting them from you!

How can you create true new business opportunities and qualified leads?  Not just mailing lists or attendee lists, but true leads.  Buyers who have money and desire and who want to talk with you!  In this course on Lead Generation, you will learn how to truly target segments of potential customers, as well as how to awaken them to their needs and why your company should be the provider.  You will learn how to plan lead generation, marketing, and sales campaigns.  Even better, you will learn how to debug those campaigns to determine the critical components that can drive success, or if unaddressed, will leak out your planned results.


Classroom training

Demand Generation is delivered in-class in a one-day workshop.  During the workshop, students learn techniques and activities that result in increased qualified sales leads.  To discuss an in-class Demand Generation workshop for your team or company,
please call GDA at 800-966-4321.


On-Line Course

4001 Lead Generation is the on-line course for Demand Generation.  The on-line course features interactive skills training, practice, and certified testing along with downloadable worksheets, which are ideal for creating meaningful summary notes.  This course can be completed in three hours, and it can be stopped and resumed at the student’s option.  Click here to register for 4001 Lead Generation.

If you want to discuss having a customized on-line course for your company,
call GDA at 800-966-4321.


Blended Learning

After completing the online course, 4001 Lead Generation, the student is eligible to attend a live webinar hosted by a GDA certified instructor along with other students who have completed the course.  The instructor will conduct live practice sessions using the students’ situations during this 90-minute webinar.  All students will benefit from their own practice and feedback, as well as from listening to the practice and feedback of up to twenty fellow students.

Click here if you’d like more information about a 4001 Lead Generation Blended Learning Webinar.


demand-generation30 Day Immersion Program

In just one month, a sales person, customer support person, or an entire company can discover how to target, plan and debug sales and marketing events to create a continuous stream of new prospects.  Through a deliberately-planned immersion of skills, examples, personal application, coaching, and peer support, the GDA 30 Day Immersion will enhance and change behavior to best practices forever.

Key features of the GDA 30-Day Immersion include:

● Four Demand Generation skills webinars hosted by senior GDA sales consultants, each with over 30 years of sales and customer service management experience.

● Downloadable guides for the individual and for the manager for applying Demand Generation skills to the student’s environment.

● Live chat room on Demand Generation topics with peer comments from around the world.

● An invitation to take the complete on-line course on Demand Generation with built-in interactions, quizzes, testing, down-loadable notes tools, and certification.

● Tweets, Linked-in comments on Demand Generation successes and issues

● Demand Generation Success Stories from sales and customer service people from around the world.


CLICK HERE to enroll in the 30-Day Immersion in Demand Generation

If you want to discuss a customized 30-Day Immersion Course or Curriculum for your company,
call GDA at 800-966-4321.


iPhone App

One of the best ways to have access to the techniques featured in GDA’s course on Demand Generation is by downloading the app onto your iPhone.  The app features audio review from the course content, complete with examples of what Demand Generation discussions sound like when done well.  The audio only feature is designed so that the student can listen on the run, during exercising or while traveling.  Then, when the techniques are fresh in their minds, students can RECORD their own examples right into the app for review up to the minute before beginning an important customer conversation.

CLICK HERE to download Demand Generation app from the app store.


Customer Comments

Provided a different perspective in terms of gaining knowledge about the client organization. Great way to position Maritz services in terms that are relevant to the client.

  • Sales Rep, Maritz

Good information!  I like the follow through action items & make sure program is implemented across the board so everyone can do it.

  • Sales Rep, UGS