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Course description

“Would you like fries with that?” These are probably the most profitable words ever invented in sales.  The wonderful principle is that everyone, and I mean everyone, wants what he or she has purchased to be even better.  No matter what product or service, from computers to landscaping, from insurance to aircraft… everyone wants it to be better, and that desire starts from the moment of purchase and grows every day as the customer becomes more familiar with what they’ve bought.

In Selling Upgrades, you will learn how to tap in to this wonderful base of increased sales from your existing customer base.  You will learn how and when to engage the customers, how to gain their enthusiasm for upgrading, and how to create a continuous stream of newly refreshed and follow-on business that can become the most reliable foundation for your continuous sales success.

Even better, the actual course training will guide you through identifying actual business potential that you can close before you have finished the final exam.  And it doesn’t even matter if you were the person who made the original sale.  This course on Selling Upgrades is the selling secret that will make any sales person successful.


Classroom training

Finding Big Deals is one of four topics presented in a two-day workshop, titled Preferred Partner.  During the workshop, students learn techniques and activities that result in increased sales opportunities.  To discuss an in-class Preferred Partner workshop for your team or company, please call GDA at 800-966-4321.


On-Line Course

3002 Selling Upgrades features interactive skills training, practice, and certified testing along with downloadable worksheets, which are ideal for creating meaningful summary notes.  This course can be completed in three hours, and it can be stopped and resumed at the student’s option.  Click here to register for 3002 Selling Upgrades.

If you want to discuss having a customized on-line course for your company,
call GDA at 800-966-4321.


Blended Learning

After completing the online course, 3002 Selling Upgrades, the student is eligible to attend a live webinar hosted by a GDA certified instructor along with other students who have completed the course.  The instructor will conduct live practice sessions using the students’ situations during this 90-minute webinar.  All students will benefit from their own practice and feedback, as well as from listening to the practice and feedback of up to twenty fellow students.

Click here if you’d like more information about a 3002 Selling Upgrades Blended Learning Webinar.


selling-upgrades30 Day Immersion Program

In just one month, a sales person, customer support person, or an entire company can discover the wealth of easy-to-close sales that come from natural upgrades and follow-on enhancements for every customer.  Through a deliberately-planned immersion of skills, examples, personal application, coaching, and peer support, the GDA 30 Day Immersion will enhance and change behavior to best practices forever.

Key features of the GDA 30-Day Immersion include:

● Four Selling Upgrades skills webinars hosted by senior GDA sales consultants, each with over 30 years of sales and customer service management experience.

● Downloadable guides for the individual and for the manager for applying Selling Upgrades skills to the student’s environment.

● Live chat room on Selling Upgrades topics with peer comments from around the world.

● An invitation to take the complete on-line course on Selling Upgrades with built-in interactions, quizzes, testing, down-loadable notes tools, and certification.

● Tweets, Linked-in comments on Selling Upgrades successes and issues

● Selling Upgrades Success Stories from sales and customer service people from around the world.


CLICK HERE to enroll in the 30-Day Immersion in Selling Upgrades

If you want to discuss a customized 30-Day Immersion Course or Curriculum for your company, call GDA at 800-966-4321.


iPhone App

One of the best ways to have access to the techniques featured in GDA’s course on Selling Upgrades is by downloading the app onto your iPhone.  The app features audio review from the course content, complete with examples of what Selling Upgrades discussions sound like when done well.  The audio only feature is designed so that the student can listen on the run, during exercising or while traveling.  Then, when the techniques are fresh in their minds, students can RECORD their own examples right into the app for review up to the minute before beginning an important customer conversation.

CLICK HERE to download Selling Upgrades app from the app store.


Customer Comments

Reference stories are great. Continuous support – great. Good framework for successful account acquisition and growth.

  • Sales Rep, Maritz


The concepts are solid and very helpful.  Outstanding!  Applicable & easy to incorporate

  • Sales Rep, BDS