Logical Selling Process is a useful tool – it provides the structure for preparation and helps you understand where you are in the process of making a sale.
Sales Rep, Siemens PLM EMEA

Having more structure to the process is very helpful and helps me focus on client/prospect needs.
Sales Rep, RGA

The GDA Sales Process is “right on the money”. . Each step in the process is logical and can be applied to any sales situation. More importantly it made sense to those who have to execute it, which without that type of buy-in from the practitioner the exercise would have been meaningless.
Vice President, Honda Financial Services